From New Scientist, 28 august 93, Feedback column:

"The National Westminster Bank admitted last month that it keeps
personal information about its customers-such as their political
affiliation-on computer. But now Computer Weekly reveals that a
financial institution, sadly unnamed, has gone one better and
moved into the realm of personal abuse.

The institution decided to mailshot 2000 of its richest
customers, inviting them to buy extra services. One of its
computer programmers wrote a program to search through its
databases and select its customers automatically. He tested the
program with an imaginary customer called Rich Bastard.

Unfortunately, an error resulted in all 2000 letters being
addressed "Dear Rich Bastard." The luckless programmer was
subsequently sacked."